OU-MBA(Day) 3rd Semester Syllabus
3.1: Total Quality ManagementUnit-I: TQM- History and Evolution:
Connotations
of Quality, Quality Dimensions – Product and Se rvice. The concept of
TQM, Evolution of TQM – Inspection, SQC, QA and TQM. Conventional
quality management versus TQM. Customer supplier focus in TQM. Benefits
and Costs of TQM. Historical perspectives of TQM. Quality System Awards
and Guidelines – ISO, Malcolm Baldrige Nationa l Quality Award (MBNQA),
European Foundation for Quality Management (EFQM).
Unit – II: Tools of TQM:
Measurement
Tools: Check Sheets, Histograms, Run Charts, Scatter Diagrams, Cause
and Effect Diagrams, Pareto’s Chart, Process Capability Measurement.
Analytical Tools: Process Mapping, Regression Analysis, Resource
Utilization and Customer Se rvice Analysis, The Five Why’s, Overall
Equipment Effectiveness. Improvement Tools and techniques: Kaizen, JIT,
Quality Circles, Forced field Analysis, Five S’s. Control Tools: Gantt
Chart, Network Diagram, Radar Chart, The PDCA cycle, Milestone Tracker
Diagram and Earned Value Management.
Unit – III: Techniques of TQM:
Quantitative
techniques: Failure Mode Effect Analysis (FMEA), Statistical Process
Control (SPC), Quality Function Deployment (QFD), Design of Experiments
(DOE), Quality by Design and Monte Carlo Technique (MCT). Qualitative
techniques: Benchmarking, The Balanced Scorecard, Sales and Operations
Planning, Kanban and Activity Based Costing (ABC). Taguchi methods:
Quality loss function, Orthogonal arrays, Signal-to-Noise ratio:
Nominal- the- best, Target-the-best, Smaller-the-best, Larger-the-best.
Parameter design, Tolerance design.
Unit – IV: Six Sigma:
The
concept of Six Sigma, Objectives of Six Sigma, The frame-work of Six
Sigma programme, Six Sigma Organization: roles and responsibilities, Six
Sigma problem solving approach: The DMAIC model, Six Sigma Metrics:
Cost of poor quality, Defects per million opportunities and First pass
yield. Benefits and costs of Six Sigma.
Unit –V: TQM in the Service Sectors:
Implementation
of TQM in service organization: Framework for improving service
quality, Model to measure service quality programs. TQM in Health-care
services, Hotels and financial services –Banks, Investment Company and
Mutual Funds.
Suggested Books:
1. John L. W. Beckford, “Quality: A Critical Introduction”, 3r d Ed. Routledge – Taylor and Frances Group, New York and London.
2.
Dale H. Besterfield, Carol Besterfield - Michna, Glen H Besterfield and
Mary Besterfield-sacre, “Total Quality Management”, 2006, 3r d Ed. PHI.
3. Ron Basu, “Implementing Quality: A Practical Guide to Tools and Techniques”, 2006, THOMPSON.
4. Greg Brue, “Six Sigma for Managers”, 2002, TMH.
5. R. P. Mohanty & R. R. Lakhe, “TQM in the Service Sector”, Jaico Books.
6. Kanishka Bedi, “Quality Management”, Oxford University Press.
7. Howard S Gitlow, Alan J Oppenheim, Rosa Oppenheim and David M Levine, “Quality Management”, Tata McGraw-Hill, 3r d Ed.
8. Sunil Sharma, “Total Engineering Quality Management”, 2003, Macmillan India Ltd.
9. Poornima M Charantimath, “Total Quality Management”, 2003, Pearson.
10. Mukherjee, P N, “Total Quality Management”, 2007, PHI.
11. “The Six Sigma Instructor Guide”, Green belt Training made easy, 2008, 2n d Ed. Macmillan
12. Kanji K. Gopal & Asher Mike, “100 methods for TQM’, Response.
3.2: International BusinessUnit - I: Global Imperative:
An
overview–International Business: A global perspective–Emergence of
Globalization–Drivers of Globalization–Internationalization
Process–Stages in International Business–Approaches to International
Business; The World of International Business: Regional and Global
Strategy–The Multina tional Enterprise–Triad and International
Business–International Trade Theories; Environment of Internat ional
Business-Cultural Environment and Political Environment.
Unit - II: Glob al Business & National Regulation:
Rationale
for Government Intervention–Forms of Trade Regulation at National
Level-Tariff and Non-Tariff Barriers. Regional Economic Integration:
Levels of Economic Integration–Benefits & Costs of Economic
Integration-Major Trading Blocks: EU, NAFTA, ASEAN and SAAR C.
Multilateral Regulation of Trade and Investment-Basic Principles of
Multilateral Trade Negotiations–GATT and its early Rounds–World Trade
Organization–Structure and functions–TRIPs & TRIMs-WTO &
India–UNCTAD.
Unit – III: Global Business and Entry Strategies:
Global Market Entry Strategies–Exporting, Licensing, Franchising, Contract Manufacturing,
Assembly
and Integrated Local manufacturing. Global Ownership Strategies:
Strategic Alliance–Types of Strategic Alliances–Selection of Strategic
Alliance Partner, managing and sustaining Strategic Alliance–Cost and
Benefit Analysis of Entry Strategies: Entry Analysis and Entry strategy
configurati on.
Unit – IV: Global E-Business:
Conceptual Framework
of E-business–Prerequisites for Effective E-business
Transactions–E-enabled Business Process Transformation and
Challenges–E-business Technology and Environment–E-Business
Applications–E- Business Models–Alternative E-business Strategi
es–Global E- Marketing –Electronic Processing of International Trade
Documents – Policy Framework for Global E-business
Unit - V: Managing Global Busines s:
Strategy
and Global Organization -Global Strategic Planning–Going Global and
Implementing Strategies–Intercultural Communications–Intercultural Human
Resources Management in Global Context.
Suggested Books:
1.
Charles W.K Hill, and Arun K. K. Jain, “International Business, -
Competing in the Global Market Place”, 2010, 6t h Ed. Tata McGraw Hill.
S. Tamer Cavusgil, Gary Knight, JohnR. Riesenberger, 2010, Pearson Ed.
2.
Michael R. Czinkota, LLkk. A. Ronkainen and Michael H. Moffett,
“International Business”, 2009, 7th Ed, Cengage Learning, New Delhi.
3. Alain Verbeke, “International Business Strategies” 1st edition, 2009, Cambridge
4. Rakesh Mohanh Joshi, “International Business”, 2009, Oxford University Press.
5. David H. Holt and Karen W. Wigginton, “International Management”, 2007, Thomson.
6. Jeanett and Hennessey, “Global Marketing Strategies”, 2005, Jaico, New Delhi.
7. Subba Rao, 2007, “International Business”, 2010, Himalaya Publications, New Delhi.
8. Bholanath Dutta, “International Business Management”, 2010, Text & Cases, Excel, New Delhi.
9. John D. Daniels & Lee H. Radebaugh, “International Business”, 2006, Pearson Education.
10. Hodgetts, Luthans and Doh, “International Management Culture, Strategy and Behaviour”, 2006, Tata McGraw-Hills, New Delhi.
11.
Anan t. K. Sundaram and J. Stewart Black, “The International Business
Environment”, 2009, Test and Cases, PHI Learning, New Delhi.
12. Pradip Kumar Sinha and Sanchari Sinha, “International, Business Management”, 2008, Excel, New Delhi.
13. Mike W. Peng, “International Business”, 2008, Cengage Learning, New Delhi.
14. Aswathappa, K, “International Business”, 2010, Tata McGraw Hill, New Delhi.
15. Nag. “International Business Strategy”, 2010, Vikas.
16. Mamah Adhilcary, “Global Business Management”, 2009, Macmillan.
3.3: Managerial CommunicationUnit – I:
The
role of and process of communication. Barriers to communication
Surmounting barriers to communication, Types of communication; Listening
process–Elements of good listening–improving listening competence.
Importance of feedback – Principles of feedback
Unit – II:
Characteristics
of non verbal communication–Types and functions of non verbal
communication–Interpreting non verbal communication;
Negotiations-Approaches to negotiations–Preparing for and conducting
negotiations
Unit – III:
Making Presentations–Choosing a method of speaking–Anal yzing the audience–Nonverbal
dimensions of presentations–Speeches for commemorative occasions–Effective presentation
strategies. Persuasive speaking
Unit – IV:
Report
writing–Types of reports–Structure of reports–Individual and committee
reports–Essentials of good report writing. Business letters–Drafting
letters relating to enquiries and replies; orders and replies;
complaints and claims. Effective business correspondence . drafting a
resume
Unit – V:
Media relations–Building better relations with
media. Investor relations–Framework for managing investor relations.
Managing government relations–ways and means of managing governing
power. Crisis communication–Do’s and dont’s in the wake of a crisis.
Suggested Books:
1. Penrose, Rasberry and Myers, “Business Communication for Managers”, Cengage Learning.
2. Kathleen Fearn-Banks, “Crisis Communications, A Casebook Approach”, Routledge.
3. Mary Munter, “Guide to Managerial Communication” 6th Ed Pearson Education.
4. Lesikar, R.V. and M.E. Flatley, “Basic Business Communication”, 2008 11th Ed. New York,McGraw-Hill.
5. Disanza, “Business and Professional communication”, Pearson Education.
6. CSG Krishnamacharyalu and L.Ramakrishnan, “Business Communications”, 2009, Himalaya Publishing House.
7. Paul A Argenti, “Strategic Corporate Communications”, Tata McGraw Hill
8. Krizan, Merrier, Logan and Williams, “Effective Business Communicati on”, 2008 Cengage Learning.
9. Paul R.Timm, “Straight Talk: Written communication for career success”, Routledge
Publication.
10. David Irwin, “Effective Business Communications”, 2009, Vi va Books.
11. Kelly Quintanilla and Shawn T Wahl, “Business and Professional communication”, Sage
Publications.
12. U S Rai & S M Rai, “Business Communication”, Himalaya Publishing House.
3.4.1. (F): Investment ManagementUnit – I: Investments:
Concept; Real vs. Financial assets; Investment decision process; Sources of investment-
information;
Investment vs. Speculation; Factors t o be considered in investment
decision-Liquidity, Return, Risk, Maturity, Safety, Tax and Inflation.
The concept and measurement of return-realized and expected return.
Ex-ante and ex-post returns. The concept of risk. Sources and types of
risk. Measurement of risk-Range, Standard Deviation and Co-Efficient of
Variation. Risk-return trade-off. Risk premium and risk aversion.
Approaches to investment analysis-Fundamental Analysis; Technical
Analysis; Efficient Market Hypothesis, Behavioural Finance and heuristic
driven biases.
Unit – II: Fixed Income Securities - Analysis, Valuation and Management:
Features
and types of debt instruments, Bond indenture, factors affecting bond
yield. Bond yield measurement-Current yield, holding period return, YTM,
AYTM and YTC. Bond valuation: Capitalization of income method,
Bond-price theorems, Valuation of compulsorily / optionally convertibl e
bonds, Valuation of deep discount bonds. Bond duration, Macaula y’s
duration and modified Macaulay’s duration. bond convexity,
Considerations in managing a bond portfolio, term structure of interest
rates, risk structure of int erest rates. Managing Bond Portfolio: Bond
immunization, active and passive bond portfolio management strategies.
Unit – III: Common Stocks - Analysis and Valuation:
Basic Features of Common Stock, Approaches to valuation–Balance sheet model, dividend
capitalization
models; earnings capitalization models; Price-Ea rnings multiplier
approach and capital asset pricing model, Free Cash flow model, relative
valua tion using comparables-P/E,P/BV, P/S; Security Market Indexes,
their uses; computational procedure of Sensex and Nifty.
Unit – IV: Portfolio Theory:
Concept
of portfolio. Portfolio return and risk. Harry Markowitz’s Portfolio
theory, construction of minimum risk portfolio, the single-index model.
Capital market theory: Introduction of risk-free asset, Capital Market
Line, Separation theorem. Capital asset pricing model (CAPM): Security
Market Line. Identifying over-priced and under-priced securities.
Arbitrage pricing theory (APT): The Law of one price, two factor
arbitrage pricing, Equilibrium risk-return relations. A synthesis of
CAPM and APT.
Unit – V: Portfolio Evaluation:
Performance
measures-Sharpe’s reward to variability index, Treynor’s reward to
volatility index, Jensen’s differential index, Fama’s decomposition of
returns. Mutual funds: genesis, features, types and schemes. NAVs,
costs, loads and return of mutual funds, Problems and prospects in
India, Regulation of mutual funds and investor’s protection in India.
Suggested Books:
1. Alexander. G.J, Sharpe. W.F and Bailey. J.V, “Fundamentals of Investments”, PHI, 3r d Ed.
2. Zvi Bodie, Alex Kane, Marcus.A.J, Pitabas Mohanty, “Investments”, TMH, 8t h Ed.
3. Prasanna Chandra, “Investment Analysis and Portfolio Management”, TMH, 3r d Ed.
4. Charles.P.Jone s, “Investments: Analysis and Management”, John Wiley &Sons, Inc. 9t h Ed.
5. Francis. J.C. & Taylor, R.W., “Theory and Problems of Investments”. Schaum’s Outline Series, McGraw Hill
6. Herbert. B. Mayo, “Investments: an Introduction”, Thomson – South Western. 9th Ed.
7. Peter L. Bernstein and Aswath Damodaran, “Investment Management”,Wiley Frontiers in Finance.
8. Dhanesh Khat ri, “Security Analysis and Portfolio Management”, 2010, Macmillan Publishers.
9. Sudhindra Bhat, “Security Analysis and Portfolio Management”, 2009, Excel Books.
10. Preeti Singh, Investment Management, 2010, HPH, 17t h Revised Edition.
11. Stephen A. Ross, Randolph Westerfield, and Jeffrey Jaffe, “Corporate Finance”, TMH.
12. S. Chand “Investment Management: Security Analysis & Portfolio Management”.
13. S. Kevin, “Analysis and Portfolio Management”, PHI.
14. Punithavathy Pandian, “Security Analysis and Portfolio Management”, Vikas Publishing House
15. Donald E. Fisher and Ronald J. Jordan: “Securities Analysis and Portfolio Management”,
Prentice Hall.
16. Graham & Dodd, “Security Analysis and Portfolio Management”, McGraw Hill.
17. Jack Clark Francis, “Investment”, TMH, New Delhi.
3.4.2. (F): Strategic Management AccountingUnit – I: Introduction to Management Control:
Strategic Management accounting–Meaning–Scope–Strategic importance–nature and
characteristics
of Management Control system. Cost behaviour and decision making–Fixed
and variable costs–C.V.P analysis–Marginal Costing-Concept of break even
analysis–Uses for decision making–Optimization of product mix–Make or
buy–Capacity Utilization–Plant shutdown–Key factor analysis.
Unit – II: Strategic Planning and Control & Accounting for Control:
Strategic
Planning, Management Control and Operational Control–Meaning and
Concept and purpose. Standard costing–Concept and purpose of
standards–types of standards–Standard setting–Variance
analysis–Interpretation-Budgetary control–Meaning &
purpose–Component of effective budgeting program–Performance
budgeting–Zero based budgeting–Concept–Import ance and relevance.
Unit – III: Responsibility Accounting:
Responsibility
Centers–Need for divisionalization–types of responsibility
centers–Performance reports–responsibility accounting–Behavioural
aspects–Segmented Performance evaluation–Transfer Pricing.
Unit – IV: Activity based Costing and Customer account profitability analysis :
Activity
based costing systems–Meaning–tracing costs from activities to products
and services–Activity based Management–Activity Cost drivers–Activity
based Costing vs traditional costing. Customer account profitability
analysis–Meaning and need for CAP analysis–Managing Customer
Profitability Managing Relationships–Customer Costs in Service
Companies.
Unit – V: Strategic decisions for Prod uct life cycle, Activity Based Costing and
Competitor
analysis:Product life cycle costing–PLC assessment–Cost
assessment–Pricing and evaluation criteria for products at different
stages of PLC. Competitor accounting–Concept and Importance–Sources of
Competitor information–Competitive pricing and bidding. Target Costing
and Cost analysis for Pricing decisions.
Suggested Books:
1. Hansen& Mowen, “Management Accounting”, 2009, 7th ed. Cengage Learning, New Delhi.
2. Bamber, Braun & Harrision, “Managerial Accounting”, 2009, Pearson Ed, New Delhi.
3. Ronald.W.Hilton, G.Ramesh&M.Jayadev, “Managerial Accounting”, 2008, Tata McGraw-Hill.
4. Ward. K, “Strategic Management Accounting”, 2010, Butterworth Heinemann, New Delhi.
5.
Edward J. Blocher, Kung H. Chen, Gary Cokins and Thomas W. Lin, “Cost
Management-A strategic Emphasis”, 2006, Tata McGraw Hill.
6. “Management Control System”, Anthony & Deardon,
7. Asish K. Bhattacharya, “Cost Accounting for Business Managers, Elsevier”, 2009, New Delhi.
8. Garrison, Noreen and Brewer, “Managerial Accounting”, 2009, Tata McGraw Hill.
9. S.C. Vaidya, Suveera Gill, “Cost Management–A Strategic Approach”, 2009, Macmillan India.
10. Sudhindra Bhat, “Management Accounting”, 2009, Excel Books, New Delhi.
11. Paresh Shah, “Management Accounting”, 2010, Oxford University Press, Publications
12. M. C. Shukla, T.S. Grewal and M.P. Gupta, “Cost Accounting – Test and Problems”, 2010, S. Chand.
13.
Atkinson. A.A., Kaplan. R.S., and Young S.M., G. Arun Kumar,
“Management Accounting”, 2009, IV edition, Pearson/ Prentice Hall of
India.
14. Khan M.Y. and Jain. P.K., “Management Accounting – Text,
Problems and cases”, 2007, 4t h edition, Tata McGraw Hill, New Delhi.
15. M.A. Sahaf, “Management Accounting – Principles and Practice”, 2009, Vikas, New Delhi.
16. James Jiambalvo, “Managerial Accounting”, 2004, John Wiley & Sons, Inc.
17. Colin Daury, “Management and Cost Accounting”, 2009, Cengage Learning, New Delhi.
3.4.3. (F): International FinanceUnit - I: International Financial System:
Evolution of international financial system–gold standard, Breton woods standard, floating
exchange
rate; currency board, sterilized and unsterilized intervention; int
ernational financial markets-Eurocurrency market, international bond
market, int ernational equit y market,international money market; global
financial institutions–IMF, Bank for International Settlements;
international banking-euro bank, type s of banking offices-correspondent
bank, representative office, foreign branch, subsidiary bank, offshore
bank; international financial instruments–euro CP, Eurobonds, foreign
bonds, global bonds, euro equity, ADR, GDRs
Unit - II: Foreign Exc hange Market and International Parity Relationships:
Participants
in foreign exchange market, structure of foreign exchange market in
India; quotes in spot market and forward market, triangular arbitrage;
nominal effective exchange rate (NEER), real effective exchange rate
(REER); currency derivatives–forwards, futures, forward rate agreement,
options, swaps; Foreign Exchange Management Act ; BOP, BOP trends in
India; current account convertibility, capital account convertibility,
Tara pore Committ ee Report; Parity Conditions- Purchasing Power Parity,
Interest Rate Parity, International Fisher Effect, Unbiased
Forward Rate Theory. International debt crises and currency crises-Asian currency crisis, Greek debt crisis.
Unit - III: Multinational Corporate Decisions in Glob al Markets:
Foreign
investment decision-Foreign direct investment (FDI)–motives, FDI
theories-theory of comparative advantage , OLI paradigm of FDI in India,
modes of foreign investment–licensing, management contracts, joint
venture, Greenfield investment, acquisition, strategic alliance,
evaluation of overseas investment proposal using APV; Financial goals of
MNC, financial performance measurement, international cash management,
multinational capital structure decision, cost of capital ,
international portfolio diversification- rationale, barriers, home
country bias, project financing
Unit - IV: Risk Management in Multinational Corporations:
Types
of risk-currency risk, transaction exposure, translation exposure,
accounting standard for translation exposure in India, economic exposure
and assessment; interest rate risk, country risk assessment–political
risk, financial risk; risk management through hedging-natural hedges,
hedges with currency derivatives–forward market hedge , options market
hedge, money market hedge, hedging recurre nt exposure through swaps,
hedging contingent exposure, hedging t hrough invoice currency
Unit - V: International Tax Environment: Types of tax–income tax, withholding tax, value added tax, Tobin tax; taxation methods–
worldwide
approach, territorial approach; tax havens, offshore financial centres,
reinvoicing centre; Tax treaties-Double taxation Avoidance agreement,
multilateral tax treaties; foreign tax credit, tax neutrality tax
equity, taxes and the location of foreign operations, tax implications
of dividend remittance by overseas affiliate, taxes and organizational
form–controlled foreign corporation; Taxation of foreign source income
in India; Transfer pricing (TP) and tax planning–TP methods, TP rules in
India
Suggested Books:
1. Eun C.S., Resnick B.G., “International Financial Management”, 2010, Tata McGraw Hill
Education Pvt. Ltd., 4th Ed. Special Indian Edition.
2. Levi M., “International Finance”, 2009, 5th Ed. Routledge, Taylor & Francis Group.
3. Shailaja G, “International Finance”, 2010, 2n d Ed. Orient Black’swan.
4. Hendrik Van den Berg, “International Finance and Open Economy Macro Economics”, 2009,
1s t Ed. Cambridge.
5. Sharan V., “International Financial Management”, 2009, 5th Ed. PHI, EEE.
6. Madura J., “International Financial Management”, 2010, 4t h Ed. Cengage Learning.
7. Apte P.G., “International Finance”, 2008, 2nd Ed. McGraw Hill.
8. “Risk Management, 2006 Indian Institute of Banking & Finance, Macmillan.
9. Madhu Vij, “International Financial Management”, 2010, 3r d Ed. Excel Books.
3.5.1. (HR): Compensation ManagementUNIT - I: Introduction to Strategic Compensation Management:
Concept of compensation-Exploring and defining the compensation context–System of
compensating–compensation
dimensions-concept of reward–Role of compensation in
Organization-Non-financial compensation system–Concept of total reward
system-New trends in compensation management–The 3-P compensation
concept.
UNIT – II: Compensation and Employee Behaviour:
Bases For
Traditional Pay System and Modern Pay System–Establishing Pay
Plans–Aligning Compensation Strategy with HR Strategy and Business
Strategy-Seniority and Longevity pay-Linking Merit Pay wit h Competitive
Strategy-Incentive Pay-Person focus to Pay–Team Ba sed Pay.
UNIT – III: Designing Compensation System:
Building
internally consistent Compensation System-Creating Internal Equity
through Job Analysis and Job Valuation-Building Market Competitive
Compensation System-Compensation Surveys–Integrating Internal Job
Structure with External Market Pay Rates-Building Pay Structures that
Recognize Individual Contributions-Constructing a Pay
Structure-Designing Pay for Knowl edge Program.
UNIT – IV: Employee Benefits Management:
Components-Legally
required Benefits–Benefits Administration–Employee Benefits and
Employee Services–Funding Benefits through VEBA–Costing the Benefit
s–Components of Discretionary Core Fringe Compensation-Designing and
Planning Benefit Program–Totally Integrated Employee Benefit Program.
UNIT – V: Contemporary Strategic Compensation Challenges:
International Compensation and Competitive Strategies-Executive Compensation Packages–
Compensating
Executives-Compensating the Flexible Workforce-Contingent Employees and
Flexible Work Schedules–Compensation for Expatriates and
Repatriates–Strategic Issues and Choices in Using Contingent and
Flexible Workers.
Suggested Books:
1. Handerson, “Compensation Management in a Knowledge Based World”, 2007, Pearson Ed.
9t h Ed.
2. Joseph J.Martocchio, “Strategic Compensation”, 2006, Pearson Ed Richard I 3r d Ed.
3. Milkovich & NewMan, “C ompensation”, 2005, Tata McGraw –Hill, New Delhi.
4. Dr. Kanchan Bhatia, “Compensation Management”, 2009, Himalaya Publishing House.
5. Tapomoy Deb, “Compensation Management”, 2009, Excel Books, New Delhi.
6. Dipak Kumar Bhattacha ryya, “Compensation Management”, 2009, Oxford University Press.
3.5.2. (HR): Organizational DevelopmentUnit – I: Gener al Introduction to OD:
Overview
of the field of OD-Definitions of OD-A short history of OD and its
evolution- Growth and relevance of OD-Characteristics of OD-Values,
assumpti ons, and beliefs in OD.
Unit - II: Foundations of OD:Models
and Theories of Planned Change-(a) Lewin’s Change Model (b) Burke–Litwin
Model (c) General Model of Planned Change-Systems theory-Participation
and Empowerment-Teams and Team work-Parallel learning structures-A
‘normative-reductive’ strategy of changing-Applied behavioral
Science-Action Research as a process and as an approach.
Unit—III: Managing the OD Process:
Diagnosis
- The six-box Model-The action component-OD interventions and their
nature-An overview of classification of OD interventions-Planning
choosing, and implementing of an intervention strategy-Evaluating and
institutionalizing OD int erventions-The program management
component-Conditions for optimal success of OD-Issues in
Consultant–Client Relationship.
Unit—IV: Human Process Interventions:
Human Process approaches: T-Groups-Process-consultation-Third party intervention-Team
interventions-Techniques
and exercises used in Team interventions: Role Analysis Technique-Role
Negotiation Technique-Responsibility Charting-Force Field Analysis-Broad
Team Buildi ng interventions.Organizational process approaches:
Organization Confrontation-Inter-group Relations interventions-Grid OD.
Unit—V: Techno-Structural and Strategic Interventions:
Techno-structural
interventions: Structural Design-(i) Restructuring
organization-Downsizing-Reengineering (ii) Employee involvement: Quality
Circles-Total Quality Management (iii) Work Design: Engineering
approach-System Approach.
Strategic Interventions: Organizational
Transformation and its Characteristics-Culture Change –Self – designing
organizations-Organizational Learning.
Suggested Books:
1. Thomas G. Cummings, Christopher G Worley, “Organization Development and Change”,
2007, Thomson, 8th Ed.
2. Wendell French, Cicil, H. Bell, Jr, Veena Vohra, “Organization Development”, 2006, Pearson
Education.
3. Wendell French, Cicil, H. Bell, Jr. (6e) “Organization Development”, Prentice Hall of India.
4. Reider Dale, “Organization & Development — Strategies, Structures, and Process”, 2006,
Sage Publications, New Delhi.
5. Kavitha Singh, “Organization Change & Development”, 2005, Excel Books.
6. R. Sullivan, Gary Mclean, Jossey Bass. Brown, “Practicing Organization Development’, 2006,
Pearson Education.
7. S. Ramanarayan, T.V. Rao, Kuldeep Singh, “Organization Development-Intervention and
Strategies”, 2006, Response Books.
3.5.3. (HR): Leadership and Change managementUnit – I: Introduction to leadership:
Traits,
styles, skills, behaviors, vision, inspiration and momentum of
leadership-International framework for analyzing leadership-Personality
Types and Leadership-Five factor model of personality-Leadership
perspectives on cult ural values, social responsibility and
organizational performance-Current issues in leadership-Contemporary
leadership styles.
Unit – II: Leadership development programs and models:
Characteristics,
types and evaluation of Leadership Development efforts-Trait, behavior,
power influence, situational and integrative approaches to
leadership-Causal and Normative models-Leader-member exchange theory-LPC
model-VIM of self–leadership–Perspectives on change: Contingency,
Resource dependence, population ecology, and institutional.
Unit – III: Strategic change process:
Hopson’s
change curve–Virginia Satir Change Model–Noer’s redundancy intervention
model–Change path Diagnostics–Reactive and Proactive change
path–Nabisco’s renewal path–Diagnostic models for Organizational
Change–Methods for dealing with resistance to change–Enablers and
Barriers to change–Model of cognitive, effective, and behavioral
responses to change-Five stages of planned Cha nge.
Unit – IV: Initiating Change:
Weinberg’s
change process, triggers, drivers and tracers of change-Leavitt
model-change mapping, change spectrum, Gestalt change cycle-Tropics
Test, Behavioral, cognitive, psycho-dynamic and humanistic approaches to
change. Beckhard’s change formula-Buchanon and Mc Calman’s model of
perpetual transition management-Types of individual, group and
organizational change.Organizational Change matrix.
Unit – V: Methods and models for change manag ement:
Warfield
6-3-5 method-Rosemary Stewart’s model-Tony Buzan’s mind maps-Edward de
Bono’s six thinking hats-Johari window-Nadler and Tushman’s congruence
model-Scenario analysis-power-interest matrix-Kotter’s 8-step change
model-Pendlebury, Nadl er, Kanter and Taffinder’s planned change models.
Dunphy Contingency Model of C hange.
Suggested Books:
1. Cameron & Green, “Making sense of change mgt ”, 2009, Kogan page.
2. Peter G. Northouse, “Leadership”, 2010, Sage.
3. Peter Lornge, “Thought leadership Meets Business”, 1st edition, 2009, Cambridge.
4. John ADAIR, “Inspiting Leadership”, 2008, Viva Books.
5. Gary Yukl, “Leadership in organizations”, 2006, Pearson.
6. A. J. DuBrin, “Leadership”, 2005, Wiley.
7. Mark Hughes, “Change management in organizations”, 2008, Jaico.
8. Kavitha Singh, “Organization Change & Development”, 2005, Excel Books.
9. Lussir, “Effective Leadership”, 2009, Cengage.
10. Eric Flamholtz & Yvonne Randle, “Leading Strategic Change” 1st Ed. 2009, Cambridge.
11. Ian Palmer, “Managing organizational change”, 2008, TMH.
12. Jim Grieves, “Organizational change”, 2010, Oxford.
13. Jeffry Russell, “Change Basics”, 2006, ASTD Press.
14. N. Sengupta, “Managing change in organizations”, 2006, PHI.
15. Srivastava, “Transformation Leadership”, 2008, Macmillan.
3.6.1. (M): Product and Brand ManagementUnit - I: Product and Branding Decisions:
Product,
Policy, objectives, Product Mix, Product line, Packaging, Product
Modification and Deletion.Brand management: Branding, Brand positioning,
repositioning strategies and Brand Loyalt y, Brand Equity, Brand
management practices.
Unit - II: Product Market Evolution:
Strategy
and Planning. New Product Development: Innovation and New Product
Development (NPD), Theories of NPD, Models of NPD, Generic Product
Development Process.
New Product Introduction, Growth Strategies
Intensive, Interactive, Diversification strategies. Product Portfolio
analysis BCG, GE, Ad little. Shell International, Risk-return analysis.
Unit - III: Product Modification and New Product Introduction:
Idea
generating device. Role of R & D. Product Maps, Market Maps and
Joint Space Maps. Idea-Screening. Product Concept generation, concept
selecti on, and Concept Testing, Product architecture, Design for
manufacturing, Prototype Product.
Unit - IV: Market Segmentation:
Market
Structure Analysis. Preference Segmentation. Perceptual mapping,
Preference – choice models, Wind Robertson Market Model, BRANDAID model
and Defender model, DESIGNR, and PREFMAPS–flow charts and
concepts.Business Analysis-Cost Behavior-learning curve analysis.
Innovation diffusion and adoption process- Demand Analysis–First
Purchase and repeat purchase, trial and repeat models.
Unit - V: Product Development and Testing :
Product
Launching, Six guiding principles of product launching, Pre-testing,
Test marketing, Marketing Mix allocations. Planning annual Budget and
strategy. Organization for product Management.
Suggested Books:
1. Ulrich K T, Anitha Goyal, “Product Design and Development”, 2010, McGraw Hill.
2. Bently, Davis & Ginsbury, “Trade Markets and Brands”, 2008, Cambridge University Press
3. Pessemier Edgar, “Product Management”, 1982, John Wiley & Sons.
4. Richard Elliott, “Strategic Brand management”, 2007, Oxford press.
5. Sridhar J Murthy and Gary L Lilien, “Marketing Models”, 2006, PHI.
6. Helen Edwards, “Creating Passion brands”, 2009, Kogan Page Publ ishers.
7. Chunnawala, “Compendium of Brand Management”, 2008, HPH.
8. U C Mathur, “Product and Brand management”, 2009, Excel Books New Delhi.
9. Wind Yoram, “Product Policy”, 1982, Addison and Wesley.
10. Dr. Anandan, “Product Management”, 2010, Tata McGraw Hill.
11. Kavin Keller, “Strategic Brand Management”, 2008, Pearson Ed 3r d Edition.
3.6.2. (M): Promotion & Distribution ManagementUnit-I: Marketing Communications:
The
nature of marketing communications. The integration of marketing
communication. Integrated marketing communication planning process.
Model of marketing communications decision process. Establishing
objectives and budgeting for the promotional programme.
Unit – II: Developing Integr ated Marketing Communications:
Creative
strategy development. Process of exe cution of creative strategy:
Appeals, execution styles and creative tactics. Media planning &
Strategy: Developing Media Plans & Strategies and Implementation
with IMC perspective.
Unit – III: Personal Selling:
Role of
personal selling in IMC programme. Integration of personal selling with
other promotional tools. Personal selling process and approaches.
Evaluating, motivating and controlling sales force effort.
Unit – IV: Sales Promotion and Support media:
Sales
Promotion - objectives, consumer and trade oriented sales promotion.
Developing and operating sales promotion for consumers & trade:
Sales promotion tools: off - shelf offers, price promotions, premium
promotions, prize promotions. Coordinating Sales promotions and
advertisement.Support media – Element s of Support media and their role.
Direct marketing, the internet & Interactive Marketing,
publicity and public relations. Monitoring, evaluating & controlling
promotion programme.
Unit – V: Distribution Management:
Role and
functions of channels of distribution. Distribution Systems.
Distribution cost, control and customer service. Channel design, and
selection of channels, selecting suit able channel partners. Motivation
and control of channel members. Distribution of Services, market
logistics & supply chain management.
Suggested Books:
1. Shimp “Advertising and Promotion”, 2007, Cengage Learning.
2. George E Belch, Micheal A Belch & Keyoor Purani “Advertising and Promotion”, 2010, Tata McGraw Hills, 7th Ed.
3. Shah & D’souza “Advertising & Promotion”, 2010, Tata McGraw Hills.
4. Iane, King & Russel “Advertising Procedure” 6/c Pearson Publishers.
5. S.A. Chunnawalla , K.C.Sethia “Advertising”, 2010, HPH.
6. SHH Kazmi & Satish Batra “Advertising & Sales Promotion”, 2009, Excel Publishers.
7. Dr. S. Gupta “Sales & Distribution Management”, 2010, Excel Books, 2nd Ed.
8. Krishna K. Havaldar and Vasant M. Cavale “Sales & Distribution Management”, 2009, Tata McGraw Hills.
9. Roddy Mullion “Sales Promotion”, 2010, Kogan Parge Publishers.
10. Panda & Sahadev “Sales & Distribution Management”, 2008, Oxford University Press, U.P.
11. Ogvinn, Allen & Semenik “Advertising Management”, 2010, Cengage Learning.
12. Tony Carter “Sales Force Management”, 2008, Jaico Publishers.
13. Rositer & Percy, “Ad-Management & Integrated Marketing Communication”, 2006, Tata McGraw Hills.
3.6.3. (M): Marketing EngineeringUnit – I:
Marketing
Engineering approach, Key Concepts of Marketing Engineering (
ME),Model, Verbal Model, Box and Arrow model, Graphic model, Response
Model, Mathematical model, Models Vs Judgements, Trial / Repeat Model,
Marketing decision Environment, Tools for Marketing Engineering,
Business value of Marketing Engineering, Customer Value, Value in Use
assessment, Economic Life time value, Approache s to Measure Customer
Value.
Unit – II:
Segmentation, Targeting, Positioning-Traditional
Segmentation, targeting, Positioning through Brand Linkages, Perceptual
maps, Preference maps, Limit ations of Perceptual and Preference Map.
Forecasting methods- judgemental Method, Market and Product Analysis
method, Time Series methods, Causal Methods, Product Life Cycle, new
Product forecasting Models- The bass Model, Bases Model, selection of
forecasting methods.
Unit – III:
Market response Models: Concept
of a Response Model, response Models- Aggregate Response Model,
Individual Response Models, Shared Expenditure Models, Qualitative
Response Models.
Unit – IV:
Strategic Market Analysis, Strategic
marketing Decision Making, Advertising Budget Model, Rao & Miller
Model, Ad budg model, the Full Model, Advisor Model, Media Decisions,
Steps in Ad design, Adcad system, Syntex Approach.
Unit – V:
Geo-demographic
analysis, Gravity Model, Pricing Models, Differential Pricing,
Competitive Bidding, Bases for Differential Pricing, Revenue Management
Process, Promotional analysis. Promotional Effects, Promotional types
and targets, Promotional Effects Model.
Suggested Books:
1. Gary L Lilien, Arvind Rangaswamy, Arnaud De Bruyn, “Principles of Marketing Engineering”,
2005, P H I.
2. Gary L Lilien, Philip Kotler, Sridhara Moorthy, “Ma rketing Models”, 2005, PHI.
3. Gary L Lilien, Arvind Rangaswamy, “Marketing Engineering”, 2006, Trafford Publishing.
4. Paul W Farris, Neil T Bendle, Phillip E. Pfeifer, David J. Reibstein, “Marketing Metrics”, 2010,Wharton School Publishing.
3.7.1. (S): Relational Database Management Systems (RDBMS)Unit – I: Database Concepts and Modeling:
Introduction & overview – Client/Server Technology: 3 Tier architecture, data modeling,
hierarchical,
network, object oriented, Introduction to distributed databases.
Relational Data structure: tuple, attributes, set; relat ional algebra
operators, entity relationship diagrams, design of E-R Schema, E-R
Schema to tables.
Unit – II: Relational Lang uages and Relational Database:
Functional
dependence: normal forms, integrity constraints, domain, referential
integrity, Codd’s rules. Elementary operations, set operations,
aggregate functions, null values, nested sub queries, derived relations,
views, joined relations, DDL, embedded SQL, QBE, QUEL.
Unit – III: Transaction Processing:
Transaction
concepts, states, atomicity, durability, Serializability, isolation,
transaction definition in SQL, concurrency control, locking, deadlock,
handling, recovery systems, log based shadow paging.
Unit – IV: Distributed and Special Database:
Distributed
data storage, network transparency, distributed query processing,
commit protocols,concurrency controls, deadlock handling. Data analysis,
data mining, data warehousing, spatial and geographical, multimedia
database, mobility and personal database, distributed information
system. World Wide Web.
Unit – V: ORACLE:
Introduction: SQL-SQL
commands for data definition & data manipulation,
views-procedures-indexing, PL/SQL, forms design process, triggers, SQL
report writer, SQL menus.
Suggested Books:
1. Lee Chao, “Database Development and Management”, 2010, Special Indian Ed. Auerbach Publications.
2. Abraham Shibershatz, Henry F. Korth & S Sudershan- “Data Base System Concepts”,
McGraw Hill.
3. Rob & Coronel, “Database Systems”, Thomson.
4. Page, Jr. Special edition Using Oracle 8/8i, Prentice Hall-
5. Narayan S. Umanath & Richard W. Scamwell, “Data Modeling and Data Base Design”,
Thomson – India Edition.
6. Lemme & Colby, “Implementi ng and Managing Oracle Databases”, Prentice Hall.
7. Hansen & Hansen, “Database Management & Design”, Prentice Hall.
3.7.1.1.: RDBMS – LAB Oracle – Practical Syllabus1. Creating Tables & Applying All Constraints
2. Inserting Data into Tables
3. Updating Tables
4. Alias Table
5. Deleting Data From Table
6. Drop Table
7. Working with All SQL Queries using functions(Number, string functions etc.)
8. Working with sub queries
9. Working with Joins
10. Creating Views
11. Creating Object s (i.e. Cluster, Synonyms, Indexes etc.)
12. Writing PL/SQL programs
13. Creation of Cursors
14. Creation of Functions.
15. Creation of Procedures.
16. Creation of Triggers
17. Generation of SQL report
18. Creating forms and working with different objects.
19. Graphics
20. Reports.
